新南街共創型文化體驗服務

新南街共創型文化體驗服務｜設計背景

新南街擁有百年生活脈絡與文化底蘊，卻長期受到隨意停車與雜物堆積影響，不利於遊客漫步與停留，也使在地的文化與故事難以被看見。如何回應這項街道課題，並凝聚街道夥伴的想法與共識，成為本專案的核心關鍵。

Sinnan Street carries over a century of everyday life, local memory, and cultural heritage. However, it has long been affected by indiscriminate parking and the accumulation of clutter, making it difficult for visitors to walk, stay, and engage with the area. As a result, the street’s local culture and stories have become harder to see. Responding to this street-level challenge while building shared understanding and consensus among local partners became the core focus of this project.

新南街共創型文化體驗服務｜共創方法

新南街匯聚修復、木作、音樂與再生設計等在地夥伴，卻因隨意停車與動線偏移，使歷史門面與街道故事難以被看見。我們以「街道即品牌、居民為 DNA」為核心，將品牌視為共享的感受、語彙與行動準則，發展出「探索—聚焦—轉譯—開放」的共創服務模式。透過參與式共創與訪談，將居民關鍵字轉化為可走進、可停留的接觸點，讓人們在互動中感受並傳遞文化價值。

Sinnan Street brings together local partners in restoration, woodworking, music, and regenerative design, yet indiscriminate parking and disrupted pedestrian flow have long made its historic facades and street stories difficult to notice. With the principle of “street as brand, local partners as DNA” we define the brand as a shared set of feelings, language, and guiding actions, and developed a co-creation service model of Explore, Focus, Translate, and Open. Through participatory co-creation and interviews, residents’ key ideas were transformed into touchpoints that invite people to enter, stay, and experience cultural value through interaction.

首年以「隨意停車」為切入點，並以「你我的街道生活想像」為主題，借鏡 PARK(ing) Day 的開放精神，以「漫步、被吸引、停留」為體驗核心。居民在門前打造互動交流空間，引導來訪者走近並自然停下，使門前使用由「停車」轉為「停留」，行為也由觀看轉為對話與分享。此做法具可複製性，可延伸至其他街道，作為街區發展的共創模式。

In its first year, the project addressed the issue of indiscriminate parking under the theme “Imagining Our Street Life Together,” Drawing on the open spirit of PARK(ing) Day, the experience was shaped around three core actions: stroll, be attracted, stay. Residents created interactive spaces in front of their homes and shops to encourage visitors to approach and naturally pause. This shifted the use of the streetfront from parking to staying, and transformed behavior from passive viewing into conversation and sharing. This approach is replicable and can be extended to other streets as a co-creation model for neighborhood development.

新南街共創型文化體驗服務｜影響力

新南街全長約 230 公尺，本年度共有 14 戶參與，約 1,300 人次於各戶門前停留交流；工作坊與訪談成果透過展覽呈現，並設置 LEGO 共創與議題卡，吸引約 1,000 人次參觀與留言回饋，呼應「你我的街道生活想像」，以溫和倡議累積後續發展意見，並對應聯合國永續發展目標 4、8、11、12 與 17。

Sinnan Street is approximately 230 meters long, with 14 households participating this year. Around 1,300 visitor interactions took place in front of participating homes and shops. The outcomes of the workshops and interviews were presented through an exhibition, which also featured a LEGO co-creation area and discussion cards, attracting about 1,000 visitors who viewed the exhibition and left feedback. Echoing the theme “Imagining Our Shared Street Life,” the project used gentle public engagement to gather ideas for future development, while also contributing to SDGs 4, 8, 11, 12, and 17.

現場觀測顯示，遊客停留時間由約 3 分鐘提升至 60 分鐘以上，開放時段違停減少約 8 成，街道更利於漫步與休憩，也讓被遮蔽的文化價值重新被看見。年度成果包含媒體報導 10 則、參與約 2,500 人次，展現穩定的議題擴散與能見度。

On-site observation showed that average visitor dwell time increased from about 3 minutes to over 60 minutes, while illegal parking during opening hours decreased by around 80%. The street became more suitable for walking and resting, and cultural values that had previously been obscured became visible again. Annual results included 10 media features and approximately 2,500 participants, demonstrating steady public visibility and growing awareness of the issue.

隨著計畫推進，新南街由雜物與車輛占據、潛力未被看見的街道，轉變為讓人願意停下、對話與分享的生活場景，在地參與與文化可見度同步提升，穩步朝「藝文街」願景前進。

As the project progressed, Sinnan Street evolved from a street occupied by clutter and parked vehicles, where its potential had gone largely unnoticed, into a place where people are willing to pause, talk, and share. Local participation and cultural visibility increased at the same time, steadily moving the street toward its vision of becoming an arts and culture street.