來吧釀造中系列活動主視覺設計

來吧！釀造中！活動主視覺設計

Let’s Brew It Together!” – Visual Identity Design

本專案為 114 年大溪藝術進入社區行動計畫打造主視覺，透過視覺傳達核心訊息：「有一種改變，正在慢慢發酵；有一種藝術，正等待你的參與」，邀請大家一同加入這場正在發酵的地方行動。

This project developed the key visual for the 2025 Daxi Arts in Community Action Program. The design communicates the core message: “Change is slowly fermenting, and art is waiting for your participation,” inviting the public to take part in this evolving, community-based initiative.

主視覺設計｜元素說明

Visual Identity Design | Element Description

以「釀造」作為視覺核心，轉化釀造桶的意象，並將四條街區的主題特色圖像視為釀造元素，共同匯入桶中。透過提出街區公共議題與參與式共創，讓想法在日常行動中逐步被實踐，釀造出屬於社區的獨特風味。

1. 和平路：以木頭為媒介，傳遞居民希望分享的人文底蘊。
2. 新南街 ：以汽車為媒介，呈現居民欲共同面對與改善的公共議題。
3. 中央路：以光芒為媒介，訴說街區累積的生活記憶與情感。
4. 草店尾及后尾巷：以植物為媒介，表達居民對公共空間綠化的期待。

The visual concept centers on the idea of “brewing,” using the brewing barrel as its core symbol. The distinct themes of the four street areas are treated as visual “ingredients” that flow into the barrel. By addressing public street issues and inviting participatory co-creation, the design shows how ideas can take shape through everyday actions, gradually brewing a unique character for the community.

1. Heping Road: uses wood as its visual element to convey the cultural depth residents hope to share.
2. Sinnan Street: uses cars as its visual element to represent the public issues residents hope to address and improve together.
3. Zhongyang Road: uses light as its visual element to express the memories and emotions accumulated in everyday neighborhood life.
4. Caodianwei and Houwei Lane: use **plants** as their visual element to reflect residents’ hopes for greener public spaces.