大溪六廿四系列活動視覺識別設計

大溪六廿四系列活動視覺識別｜設計背景

Daxi Lunar June 24 Festival Visual Identity | Design Background

每逢農曆六月二十四，大溪信眾為感謝普濟堂主神關聖帝君一年的庇佑，舉辦遶境活動表達敬意。此舉不僅展現信眾之間的凝聚力，也體現了在地文化的傳承價值。
本專案為桃園市大溪區社團民俗技藝協會、桃園市大溪形象商圈發展協會兩單位之活動，設計系列主視覺與延伸視覺元素，打造識別系統，並應用於兩項主題之中，建立系統化的視覺風格，提升整體活動的辨識度與品牌感。

Every year on the lunar june 24, worshippers in Daxi hold a procession to express gratitude to Guan Sheng Dijun of Puji Temple for his protection over the past year. This tradition not only reflects the strong sense of community among participants, but also embodies the continuity of local cultural heritage.
This project was commissioned by the Daxi Folk Arts Association and the Daxi Image Commercial District Development Association. It developed a series of key visuals and extended visual elements, establishing a cohesive visual identity system applied across two event themes. The design creates a unified visual language that enhances overall recognition and strengthens the event’s brand presence.