2026 大溪木藝生態博物館新春視覺識別設計

馬年新春視覺識別｜設計背景

Year of the Horse Lunar New Year Visual Identity | Design Background

本專案為大溪木藝生態博物館設計 2026 馬年新春視覺識別，並以馬年主題延伸官方 IP 角色「木博喵」，發展系列賀卡、春聯與紅包袋設計。整體視覺延續角色既有設定，以活潑可愛的風格作為主軸，建立一致且具辨識度的春節形象。
透過系列化的新春視覺應用，傳遞官方邀請大眾一同迎接新年的訊息，營造溫暖歡樂的節慶氛圍。

This project created the 2026 Year of the Horse Lunar New Year visual identity for the Daxi Wood Art Ecomuseum. Using a horse-themed concept, it extends the museum’s official IP character, “Mubo Meow,” into a festive series including greeting cards, spring couplets, and red envelopes.
The visual system follows the character’s established identity and adopts a lively, playful style to build a consistent and recognizable New Year image. Through these seasonal applications, the design invites the public to celebrate the New Year together and creates a warm, joyful festive atmosphere.